Sneakers with Style
- BY: TEREZA BERKEMEIER
- Aug. 7, 2018
Sneakers to an individual could be footwear you slip on when your in a hurry. To others you have your favourite pair of beaters that see you through muddy music festivals and dusty night club floors. To others sneakers are luxury footwear that can validate an outfit from the ground up. Sneakers are necessary for these individuals to complete the overall look.
Sneakers have being accepted as evening wear, are more accepted in the offices that were once only for traditional business shoes and even on the feet of men in churches, whether you be a groomsman or a man of faith. Most recently they have been giving wearers some serious social conscience. We look at three brands who have been breaking ground in the luxury footwear space with ethical footwear.
Parley x Adidas
Parley collaborated with ADIDAS in 2017 with the release of an updated various of the EQT Support ADV sneaker – first designed in the 1990s. The new release has a two-tone upper, which has been knitted from yarns made out of up-cycled plastic waste collected from beaches and coastal communities in the Maldives. Mike Long the Operations Director for Parley has been quoted to say. We have to make it lucrative for brands and governments to participate in the health of our environment and the health of our ocean which birthed the idea to upcycle plastic waste and incorporate it into stylish sneakers.
Image source: Veja
Leading the pack for some time is the French sneaker and apparel brand Veja. Veja means look in Portuguese with the idea you look beyond the look to the story behind the product. Veja is one of the few brands that are socially and economically responsible for every stage of production of their sneakers. They upcycle plastic waste and use within their creations like Holiday B-Mesh. B-Mesh being the fabric that is spun from reused plastic bottles. They have also created a shoe called Memory one of the first shoes to use their label signature liquid rubber technology in the soles. The Amazon is the only place in the world where rubber grows in the wild. The rubber tappers or the Seringueiro’s live with their families and communities in the forest and depend on it for survival. Veja help provide a livelihood to these craftsmen.
Image Source: Yatay
Manufactured in Italy through procedures developed to reduce the environmental impact, Yatay shoes are entirely made of eco-friendly materials. Like Veja, the name of this brand is Brazilian and is named after a palm tree called Butia Yatay. Yatay production includes microfibers obtained from recycled plastic and water adhesives for organic cottons. The brands aim is to mix luxury and high quality in accordance with the environment.
If you are eagerly waiting for the release of the Off White x Nike Air Presto’s or the delivery of your black and white Adidas Sabokov’s these brands are giving luxury footwear a run for its money with a mind to think. A mind to think of the social and environmental impact of our fashion choices.