Arianna Sinclair - Fashion Director and Producer
- BY: TEREZA BERKEMEIER
- Nov. 25, 2016
Arianna Sinclair is a US Fashion Director and Producer with her own company AS Productions. We spoke with Arianna to get a practical insight into her role.
Based in New York, born in Mexico and raised in Scottsdale Arizona, Arianna’s passion for fashion lead her to fashion event production from being a booker with Ford Models. She has worked, planned, and consulted on fashion shows for various Fashion Weeks including New York, Los Angeles, Dubai, Mexico City and Miami.
Your role is primary to bringing every aspect of a fashion runway show together for seamless execution. What would you say through your 10 year’s experience as a Fashion Producer has been your biggest challenge?
I would have to say the most challenging show I have worked on to date was The ESPN Super Bowl Fashion show in Arizona in 2015. This city being in the desert known for long sunny days barely receives rain. This show was being held to raise money for The Phoenix Children Hospital and was sold out. We had ten major designers including Cynthia Rowley and Walter Mendez.
The night before the event a freak storm hit the city and our event was obviously affected. I received a call from our audio technical crew notifying myself that our venue had been flooded. The first challenge arose where I had less than six hours to find a new location which at the time seemed impossible. Never shy of a challenge I remembered there was a new venue that was just built for a music hall. Although the venue had not been used for events as yet, I knew the owners having worked with them in the industry. I spoke with them and they granted the space with the exception that we open on time and pack down by a certain time as they were having Wiz Khalifa perform later that evening.
I now had less than two hours to work out the logistics, communicate to stakeholder’s, sponsors, teams and guests the change of venue and to move everything from racks to chairs. Everyone worked together and we executed a stunning show.
What has been a creative highlight for you during your fashion production career?
I believe one of the highlights of my career was a runway production I worked on for Gen Art with then emerging designer Gypsy 05. For this project I collaborated with talented creative directors and together we created the audio and projections to bring the designer’s vision to life.
Those who work backstage of any show or event usually enjoy the chaotic adrenaline that occurs behind the scenes? What do you find about your job is the most rewarding or fulfilling?
The most fulfilling part of my role is when I get to hold the hand of the designer as they are about to walk in the finale for their own show. This is especially significant for me as designers have worked hard, usually a minimum of a year for their runway show that lasts less than 15 minutes. A designer said once they were more nervous in the finale of their runway show then they were at their own wedding.
What has been the most enjoyable show for you to organise and can you describe what you loved about executing this event?
The American Heart Association’s Go Red Dress Collection fashion show presented by Macys is my favourite show that I have had the privilege of being a part of. Part of this fundraising event is a runway walk for the celebrities who give their time, showcasing designer gowns which are then bid for by the public. This year Serayah, Madison Beer, Misty Copeland and Sofia Richie walked on the Go Red runway amongst other celebrities.
Have you ever done voluntary work either for charity or professionally?
Yes I have, my Mom took me to a shelter to volunteer with women who had been through domestic violence. I was able to help these women prepare for job interviews. From this experience I wanted to make sure I commit time to the charity associations I am involved with that help empower women.
Arianna also mentors fashion students who participate in the program Female Fashion Movement and produces shows for non-profit organisations. She is also an active member of Fashion Group International, Cosmetic Executive Women and as well as the American Heart Association. Her advice to young people entering the fashion and event industry is to tap into everything the industry has to offer. www.ariannasinclair.com
You can keep up to date with Arianna on her Instagram @ariannarunway
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