In 2014, liquid antiseptic Dettol was ranked Australia’s most trusted brand, while Hills Hoist was named Australia’s most iconic. The annual brand trust rankings released by Reader’s Digest surveys more than 2,400 Australians. It revealed BBQ lovers trust the Weber and some us brave enough to trust a meat pie, put their faith in a Four ‘N Twenty.
Seventeen year old Rob stood in front of the mirror, wishing he could magically transform the manly reflection that was gazing back at him. As he took two socks and stuffed them into the bust of his sisters prom dress, tears of utter confusion rolled down his face. His father would never approve. A run-of-the mill manly man, he wanted Rob to grow up to be his exact double. But inside, Rob was a woman; he yearned for lace dresses, dates with Channing Tatum and to one day be the bride, not the groom.
Swedish Brand COS has opened its first Sydney store this month (second to Melbourne’s flagship store which opened in November of 2014) in Martin Place. The acronymic name, which stands for Collection of Style, is a subsidiary of the widely popular global H&M brand. The COS brand’s minimalist and sophisticated aesthetic targets a more corporate audience, with slightly higher prices and many structured and formal pieces among its collections.
You applied online. You waited. They called. You got the job. Well almost!
Job interviews can turn even the most confident fashionista from Naomi Campbell to the jelly bowl at the Victoria’s Secret after party. Self-belief, confidence and positive attitude are all key, but doing your preparation is vital.